Conducting Lean Market Research

This course is a practical course designed to help professionals, entrepreneurs, and business owners streamline their market research process. By focusing on lean methodologies, the course emphasizes efficient, cost-effective techniques to gather valuable market insights. Learners will explore the difference between traditional and lean market research methods, how to plan targeted research efforts, and effective strategies for analyzing data.

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Instructor

Mrs. Titilope O. Ojo

Modules

Videos

Target Audience

MSMEs

About this Course

This course offers a comprehensive introduction to market research with a focus on lean principles. Lean Market Research involves using agile, resource-light methods to gather essential insights about customers, competitors, and market trends. Unlike traditional market research that may be time-consuming and costly, this approach enables learners to efficiently collect and analyze data, helping them make informed business decisions with minimal investment. Participants will learn to plan, execute, and analyze research using quick, straightforward techniques that can be applied immediately to real-world business challenges.

THE COUNTDOWN TO COURSE LAUNCH

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Curriculum

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Course Benefits

At the end of this course you would;

Gain hands-on knowledge about lean market research methodologies that prioritize efficiency and low-cost solutions.

Learn how to collect and interpret data to make informed business decisions that align with customer needs and market trends.

Acquire versatile skills that can be applied across industries, helping businesses of any size to optimize their research processes.

Master quick and simple data analysis techniques that ensure you can rapidly make sense of the information gathered.

MEET THE INSTRUCTOR

Mrs. Titi O. Ojo

Titi is an astute professional with over 20 years of experience in Organizational Leadership, International Development, Youth Empowerment, Training & Capacity Building, Tarde Policy Advocacy, Project Management, Systems & Process Engineering, MSME Consulting, and Information Technology.

Titi has supported the implememntation of Agricultural Value Chain and Rural Development projects from donor organizations such as the UNDP, IFDC, DFID and USAID. She served as a National Advisor on the 2SCALE project (Toward Sustainable Clusters in Agribusiness through Learning in Entrepreneurship), a five-year Dutch-funded project supporting business ideas from the private sector that addressesboth commercial and development objectives.

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