Product and Services Design for SMEs

Designing a product or service effectively can make or break an SME's journey to success. This course equips you with the skills to clarify your value proposition, understand customer needs, and create a validated product or service that fits the market. Take the first step towards turning your idea into a thriving business with a structured approach.

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gain skills

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Instructor

Mrs. Titilope O. Ojo

Modules

Videos

Target Audience

MSMEs

About this Course

The Product and Services Design for SMEs Course is designed to help small and medium enterprises bring their ideas to life with a structured, step-by-step approach. Participants will learn how to define key questions about their offerings, sketch concepts, and craft a strong customer value proposition (CVP). The course covers turning ideas into tangible products or services, understanding functional requirements, developing use cases, conducting stakeholder analysis, and validating designs. By the end of the course, learners will have the skills to create and refine a market-ready product or service, ensuring it meets customer needs effectively.

Curriculum

No chapter found in this course

Course Benefits

At the end of this course you would;

Learn how to turn your ideas into a clear, well-defined concept that addresses customer needs effectively.

Understand how to create a compelling customer value proposition (CVP) that differentiates your product or service in the market.

Gain tools and strategies to validate your product or service, ensuring it meets market demands before launch.

Develop a step-by-step, iterative approach to refining your products or services, allowing for continuous improvement based on real customer feedback.

MEET THE INSTRUCTOR

Mrs. Titi O. Ojo

Titi is an astute professional with over 20 years of experience in Organizational Leadership, International Development, Youth Empowerment, Training & Capacity Building, Tarde Policy Advocacy, Project Management, Systems & Process Engineering, MSME Consulting, and Information Technology.

Titi has supported the implememntation of Agricultural Value Chain and Rural Development projects from donor organizations such as the UNDP, IFDC, DFID and USAID. She served as a National Advisor on the 2SCALE project (Toward Sustainable Clusters in Agribusiness through Learning in Entrepreneurship), a five-year Dutch-funded project supporting business ideas from the private sector that addressesboth commercial and development objectives.

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SME Digital Academy Our vision is to educate, empower and elevate millions of MSMEs in Nigeria and across Africa. Phone number: +234 81 327 99379 | +234 806 715 3900 [email protected]